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Enoch Kimmelman, owner of The Shoppes at Solana, is excited to bring back Union Fashion among five new businesses to the mall experience.
Kimmelman bought the former Sunland Park Mall in July 2023 and has been faithful to his word in updating the building and recruiting new stores, restaurants and entertainment-related tenants.
“This is an exciting chapter for our company. We’re excited to reopen Union Fashion in a smaller footprint than we used to have but we’re bringing back several of the brands that we previously carried like Versace, Hugo Boss and Bugatchi,” he said.
Kimmelman bought Union Fashion in 1995 and then closed it in 2018 to concentrate his efforts on his other store, Starr Western Wear. The clothing store has been an anchor store for The Shoppes at Solana since 2018.
“Now that we have the Solana, it presents a new opportunity for us to re-enter the market and Starr Western Wear is thriving and growing. And we’ve been really fortunate to have our Starr Western Wear team grow and gain a lot of experience so that’s allowing us to re-direct other resources back into things like Union Fashion,” he said.
Over the last few years, the West Side mall has become an interesting place to visit for the whole family. Its mix of businesses includes clothing retailers, an art gallery, a wine shop, an aerial silks business, martial arts and a cosmetology school.
The Shoppes at Solana also offers entertainment, with the recent opening of the Jungle Reef, an interactive aquarium, and Monkey Rock Entertainment, both of which are owned by the same entertainment company.
Here’s a closer look at the five shops coming.
Union Fashion to come back
Union Fashion will be a high-end retailer of men’s and women’s clothing. It will carry popular brands like Versace, Hugo Boss and Bugatchi. It will also start carrying a fresh new brand, Bishop + Young, a moderately-priced women’s clothing line.
Union Fashion plans to open June 1 in the former Men’s Express store on the mall’s first floor.
Hello Kitty will have permanent place in El Paso
This is a big one for those who have enjoyed seeing the Hello Kitty Cafe Truck come through town. Kimmelman is excited about drawing a Hello Kitty Store to his mall.
“This is big news for us to have an official Hello Kitty store — just the international recognition. It’s such a popular brand and popular product and appeals to all ages. It has a very loyal following,” Kimmelman said.
Fans can often find items for the household, from backpacks and clothing to stationery and cups and knick-knacks.
The store should open within 60 days, sometime in May, and will be located on the first floor, next to FYE. Fans should expect a big grand opening.
Local retailer Simply You by Jess will come to Solana
Simply You by Jess is an El Paso women’s boutique that offers stylish clothing and accessories. The apparel ranges from casual to formal attire and outfits for a night out.
“These are very creative and energetic fashion-conscious designers, and well informed on the latest trends,” Kimmelman said.
Owner Jessica Saldivar said in a statement that she will hold a grand opening fashion show for the store on April 7. The show will include music and the product launch of the SoyGeezy Desert Diva line.
The shop is next to EP Sneakerscene on the first floor.
La Reina de Michoacan Ice Cream
Another new addition, this time to the food court at the mall, will be La Reina de Michoacan Ice Cream Parlor.
The shop is known for Mexican-style ice cream treats such as Fresas con Crema and paletas.
The shop should open in May in the former location of a pretzel shop.
Le French Touch
Another new eatery that has just recently opened is Le French Touch. The business opened a couple of weeks ago and had a great turnout for the weekend.
The shop offers pizza and crepes. Crepes are the tasty, iconic French pancakes that can be made savory or sweet with whipped topping and strawberries.
The food court businesses open at 11 a.m.
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María Cortés González may be reached at 915-546-6150, mcortes@elpasotimes.com and @EPTMaria on Twitter, and eptmariacg on TikTok.
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